Overland Park, KS http:
Good bread is a rare combination of nutrition, convenience, and luxury. Today's consumer has less time to create wholesome, handmade bread, but increasingly appreciates the nutritional and sensory benefits it provides.
Good bread provides fiber and carbohydrates in a convenient, low fat form that is portable and delicious.
Good bread never goes out of style. Breadcrafter will produce and sell high quality, handmade breads to the residents and tourists of Port Hanover and Freeman County. The Company will focus on European Style; naturally leavened breads and baguettes made with high quality ingredients.
Breads will be baked and sold at a storefront facility using a 4 deck, steam injected bread oven. Labor saving devices will allow the proprietor to run the entire operation with the help of two part time, seasonal employees.
Breadcrafter's main competition includes a health food store, three pastry shops and three supermarkets in the Port Hanover area. Its advantage lies in the high quality of its products due to specialization and artisan manufacturing.
The main marketing focus will be an eye catching sign, the scent of fresh bread wafting out of the storefront, and periodic printed advertisements.
The company will sample its products liberally. After establishing the operation, the company will explore the possibility of making takeout sandwiches. Delivering wholesale bread and baked goods to area restaurants and specialtyretailers will also be considered. The company is being founded by Kevin Richards, an artisan baker currently baking breads and pastries for Toothsome Foods Company in Port Hanover, Michigan.
Kevin has spent the last two years building the TFC program from the ground up. His wife Renee Richars is also a bread baker, having baked for one year at the Grainery Food Co-op, Breadcrafter's chief competitor.
Together they bring a wealth of practical experience and a realistic market sense to the company. Opening day is scheduled for July 1st, While Breadcrafter has the potential for high growth, the first three years will be spent establishing company financial stability and increasing market share.
It will offer a variety of high quality, European and American style artisan breads, baked fresh in its storefront bakery.
The company's immediate goals are to achieve start up by July 1st,in time to capitalize on the lucrative summer tourist season.
It will start with the proprietor, Kevin Richards, as baker and manager with the help of two part time employees. Long term goals include the addition of a takeout sandwich store to the storefront and wholesale bread sales within one year.
Kevin Richards, the proprietor and baker, is the creator of Breadcrafter.Business Plan for Pretty Little Cakes Bakery. Bakers of quirky, fun cupcakes with unusual flavours, our favourite being Raspberry Fudge!
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