Beauty in advertising and the media

History of advertising Bronze plate for printing an advertisement for the Liu family needle shop at JinanSong dynasty China. It is the world's earliest identified printed advertising medium. Egyptians used papyrus to make sales messages and wall posters. Lost and found advertising on papyrus was common in ancient Greece and ancient Rome.

Beauty in advertising and the media

Every year, women spend billions of dollars in exchange for beautiful hairluxurious eyelashesand smooth, silky skin. The truth is, many of our expectations of feminine beauty were shaped in large part by modern advertisers.

Indeed, the aggressive Clairol marketing campaign would trigger an explosion in sales.

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The ads showed everyday women reaping the benefits of more lustrous hair, a luxury that had long been exclusive to glamorous supermodels with professional dye jobs. The ads proclaimed, "If I have only one life, let me live it as a blonde. This could only be accomplished by reawakening whatever dissatisfactions they may have had when they first spotted it.

But surprisingly, from the 16th to the 19th century, most European and American women kept their body hair au naturel. According to researcher Christine Hopethe answers lie in fashion and advertising. First, incame what Hope called an "assault on the underarm" -- a burst of advertisements warning women that unsightly, unfeminine under-hair arm must be shaved to look "as smooth as the face.

Next, came an explosion of ads encouraging women to shave their legs to look more attractive in sheer stockings and fashionable swimwear. The bikini arrived on the fashion scene in and brought with it the next contested body hair territory: The Brazilian Wax was imported to the U.

Today, pubic hair removal is pretty much a staple amongst young American women: Skin bleaching was seen as more than a beauty ritual -- it was a symbolic way to progress in a prejudiced society, where lighter-skinned black people encountered comparatively better treatment.

Advertisers exploited those prejudices in the beauty industry, promising women that they could "occupy higher positions socially and commercially, marry better, get along better" and be more beautiful with lighter skin.

Beauty in advertising and the media

In this ad, lighter skin is equated with "lovelier" skin: The actual products were seriously dangerous: Most contained the chemical hydroquinonewhich is also used to develop photographs.

Cosmetic companies quickly softened their rhetoric, and the phrase "skin lightening" was changed to the somewhat more innocuous term "skin brightening.

Today, skin lightening continues to be practiced around the world, with particular popularity in AfricaIndia and Pakistan. Some researchers believe that, because the tanning fad created a new cosmetic market, it also provided a market incentive for the tan to remain an enduring American beauty expectation.

And endure it did: In the s, new health concerns about the risks of cancer from sunbathing did not end the craving for a tan -- they just created more opportunities for the beauty industry to market new products that could promise protection or fake a "natural" tan that would have every beach bum staring: The medical world continues to warn of the dangers of overexposure to the sun.

Sincethe self-tanning product manufacturing has experienced meteoric growth that is expected to continue over the next 5 years.

It must be banished. Since the mid-twentieth century, however, the ideal female form has become increasingly slender. Over the same period of time, cellulite was introduced and demonized as a major public enemy of the ideal female body.

InVogue Magazine seized on the term, decreeing that, "Like a swift migrating fish, the word cellulite has suddenly crossed the Atlantic. Being a female celebrity with any cellulite on your body is practically considered criminal: Incellulite remains an unconquerable enemy, and women continue to spend big bucks on products that are often inadequately tested and ineffective in the long-term.

He also kicked off an advertising campaign that would spawn the modern nail polish industry.The Definition of Beauty as Dictated by the Media Most individuals realize by now that the majority of advertisements have some form of alteration causing them to look further and further from reality.

The Guild of Professional Beauty Therapists is an Appointed Representative of Park Insurance Services which is authorised and regulated by the Financial Conduct Authority.

Body image and advertising go hand-in-hand.

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How does today's advertising impact on your body image? Read this article to find out. Advertisements emphasize thinness as a standard for female beauty, and the bodies idealized in the media are frequently atypical of normal, healthy women. Apr 29,  · In America, the perennial quest for beauty is an expensive one.

Every year, women spend billions of dollars in exchange for beautiful hair, luxurious eyelashes, and . Aug 08,  · From smoothing skin and erasing wrinkles to enlarging muscles and slimming waists, airbrushing, or "photoshopping," men and women to so-called perfection is the norm in advertising.

These images don't reflect reality, yet from a younger and younger age, people are aspiring to these biologically impossible ideals. Advertising is the foundation and economic lifeblood of the mass media. The primary purpose of the mass media is to deliver an audience to advertisers, just as the primary purpose of television programs is to deliver an audience for commercials.

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